Governance
Governance is the backbone of a business. For us, it means staying accountable to our values and building on fundamentally ethical principles.
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Foundations of the familiar
Honest conversations, ethical work, and other tales
Is this work aligned with who we are?
That’s one of the big questions we’ve been asking ourselves this year as we formalise our internal approach to ethical client assessment. When a new opportunity knocks, we’re looking not just at budget or brand, but at the organisation’s impact, sustainability, purpose and mission (and we meticulously score each one).
We’ve created more space for open conversation around the studio. Our annual 360° reviews invite every team member to share feedback with the directors. We hold weekly 1:1s, quarterly town halls, and this year we dedicated more time and budget than ever into training and leadership development. To us, if you’re part of SF, you’re a part of SF, not a cog in a machine.
It’s part of our job to challenge things. Whether it’s casting, tone, or the way something’s framed, we speak up when it matters. Always trying to push for better, not just easier.
Happily, all of the above has been recognised! We’re very proud that our Managing Director Bryony Cozens was a nominee for the Catalyst for Change Award at the 2024 Foundervine Future Awards, recognising her leadership and commitment to social impact.
Our vision for AI at Something Familiar
Keeping ethics, creativity and transparency at our heart
In any good quest, there comes a reckoning: a strange, unpredictable tool, a fork in the road. Our response to AI will shape its use in our studio.
In that spirit, here’s our vision for AI – what we’re currently using it for, where we feel it might be heading, and what the future of design itself might look like.
It’ll be interesting to see how the impact of AI plays out, and how an agency such as ours can react in order to stay on the right side of the coin.